A Look Inside Brandpie’s New London Office

Brand consultancy Brandpie hired workplace design firm Peldon Rose to design their new office in London, England.

“Brandpie is a company which does things differently. The global consultancy rips up the rule book when it comes to helping clients discover and activate their purpose and it wanted a workspace as disruptive as it is. Rejecting the idea of a traditional workplace, Brandpie selected design and build company Peldon Rose to create a space that was unique, and fosters connections, collaboration, and creativity – not an office, but a clubhouse.

The space needed to be desirable, somewhere that Brandpie’s creative team and clients would flock to. It needed to be a ‘home from home’ or give a ‘home to coffee shop’ feel. A destination where people wanted to be and felt comfortable to come and go as they please. The 2,500 sq ft site on Great Marlborough Street in central London was the perfect location for a clubhouse that would allow people to work flexibly, yet efficiently. Previously, Brandpie worked from a serviced office, and it was ready to embrace the advantages that come from its own space.

Creativity, community, and sustainability were at the centre of the design. This meant no meeting rooms, flexible adaptive spaces, and no fixed areas to foster an environment of creativity and transparency. It needed to be both informal and collaborative.From the beginning, Peldon Rose worked in close partnership with Brandpie, holding workshops to understand how far the company wanted to push the boundaries of the modern office, whilst striking the correct balance between innovation and practicality.

“When Brandpie explained how much it wanted to challenge the concept of the office through this design, we were excited,” said Zoe Martinez, Project Designer at Peldon Rose. “We asked ourselves how do we, as designers of workplaces, create something that isn’t viewed as a typical office space? “This style of workspace is something that we have been seeing our clients gravitate more towards, and the trend has definitely been accelerated by the pandemic. However, what’s really exciting is that Brandpie is one of the first companies to have taken this bold step towards a complete redesign in this way.

The finished product is a multidimensional, warming environment, which can be easily adapted for different needs. It features an airport-style lounge, which immediately welcomes anyone and everyone into the space, with an informal yet attractive atmosphere. There is a dedicated area where employees and visitors can grab a drink, featuring adjustable mood lighting to create a day to night transition – coffee shop by day, and bar by night. ”

• Location: London, England
• Date completed: 2022
• Design: Peldon Rose