A Tour of Direct Line Group’s New London Office

Insurance company Direct Line Group hired workplace design firm TSK Group to design their new office in London, England.

“After 35 years in its Bromley location, Direct Line Group recognised the need to adapt to the evolving digital landscape. The new HQ aimed to attract top tech talent and foster a culture of learning, development, collaboration, and creativity.

TSK Group conducted an in-depth analysis of Direct Line Group’s data and consulted with the team to understand their needs. This led to the design of new flexible, zoned working areas that would encourage collaboration and an agile work style.

The result is a stunning Thameside office that reflects Direct Line Group’s dynamic, hybrid team. The space features five ‘dynamic zones’ designed for specific tasks, from learning and focus to social interaction. The adaptable design has been built from an easily adjustable freestanding system that allows for future changes as the business evolves.

The design maximises natural light, incorporates biophilic elements, and offers wellbeing amenities like gender-neutral facilities, a multi-faith prayer room, and a calm zone for neurodiverse staff.

Sustainability was also a key priority, with the project achieving a RICS SKA Silver accreditation. Direct Line Group’s offices at Riverbank House now occupy a quarter of the space of the previous buildings, using a quarter of the carbon footprint.

The new HQ embodies Direct Line Group’s commitment to attracting and retaining top talent, with an energised, collaborative environment that celebrates the company’s diverse culture. There’s an amazing sense of energy there now. It’s an exciting place to be.”

• Location: London, England
• Date completed: 2024
• Size: 16,000 square feet
• Design: TSK Group