Atlanta Reign Offices – Atlanta

HLGstudio completed the Atlanta Reign offices with an industrial style and bold branding in Atlanta, Georgia.

Through a partnership, Cox Enterprises, Inc. purchased a one-story building in Atlanta, Georgia to locate the headquarters for Atlanta Reign, a professional esports team. The primary design challenge was to create a Training and Administrative Facility that supports the unique needs of Atlanta’s new professional E-sports gaming team members as well as the team’s corporate staff. The E-sports teams would be located where no windows originally occurred to support the need for dark private spaces for gaming, streaming and viewing. Privacy for the players would be increased by locating the practice rooms away from the main entrance. The office areas included traditional offices for confidential work and open workstations for collaborative work. E-gaming teams were provided new state-of-the-art gaming rooms and practice rooms – each room fully-loaded with technology, enhanced lighting, and increased sound control. The facility includes multiple streaming rooms and a game viewing room. The two unique groups come together in the common area where there is a large break room, living room, gym and outdoor deck. Existing metal loading dock doors were renovated to be glass rolling doors to allow light in the living room. While open, the garage doors allow access to the outdoor deck for accommodating large parties. Large graphics were included throughout to reinforce the team brand and reflect the team colors.

Design: HLGstudio
Photography: Brian Gassel